Content Creator
Find out more and apply for our Content Creator Apprenticeship
Level 3 Content Creator
Find out more and apply for our Content Creator Apprenticeship
Core Purpose
Work directly alongside Jay (Founder, Solo Car Sales) to build Solo into one of the best-performing dealership brands online with class. This is an embedded role, not a remote content job.
What We’re Looking For
A creative, coachable, calm individual who wants real exposure and real opportunity. Not someone looking to “do social media.” Someone who wants to operate.
Founder Content Capture
Film short-form content across Instagram, Facebook, TikTok, YouTube & LinkedIn.
Capture content at events, launches, networking environments and in the office.
Identify and execute authority photo opportunities with key guests when appropriate.
Stay observant in rooms and spot opportunities moments before they’re lost.
Example:
If we enter a room and key operators or influencers are present, you already know who the priority for content is and when to step in.
Platform-Specific Editing & Strategy
• Edit content specifically for each platform, not one-size-fits-all.
• Understand how Instagram differs from TikTok, how LinkedIn differs from YouTube. • Adapt hooks, captions, formats and tone to suit each audience.
• Maintain Solo’s tone: confident, professional, informative, authentic.
• No gimmicky dances or low-quality trend chasing.
Example:
A reel for Instagram may focus on authority and positioning. TikTok may require a stronger hook and faster pacing. LinkedIn may require a sharper narrative and business angle. Same content. Different strategies.
Fast Execution
Capture, edit, and prepare content efficiently.
Be ready for quick approval and live posting when needed.
Example:
Capture a 45-second “inside the room” reel → edit upstairs → ready for approval within the hour. Event OperaDng Mindset
Help pre-plan content before entering events (who will be there, what we need to capture).
Integrate with diary planning to maximise opportunity.
Confidently and respectfully interrupt when a content opportunity is being missed.
Example:
If Jay is mid-conversation and the moment is right, you calmly step in and say: “Jay, 90 seconds for this shot.”
This role requires emotional maturity and composure in high-energy environments where alcohol may be present. You are there to operate, not to socialise.
Engagement & Relationship Building
Respond to every comment and like where appropriate.
Engage meaningfully — not robotic replies.
Build relationships with key people online.
Strengthening position through strategic interaction.
Social media is not just posting — it is relationship management. Data & Performance Review
Review performance weekly (engagement, reach, retention, growth).
Contribute to fortnightly trend discussions.
Help pivot monthly based on analytics — not guesswork.
Understand what moves the needle and double down on it.
Structure
Work within a clear content plan and help refine it.
Align output with business goals.
Maintain consistency and discipline.
Understanding all content and footage is the property of Solo.
Social access grows with trust and alignment.
Core Purpose
Work directly alongside Jay (Founder, Solo Car Sales) to build Solo into one of the best-performing dealership brands online with class. This is an embedded role, not a remote content job.
What We’re Looking For
A creative, coachable, calm individual who wants real exposure and real opportunity. Not someone looking to “do social media.” Someone who wants to operate.
Founder Content Capture
Film short-form content across Instagram, Facebook, TikTok, YouTube & LinkedIn.
Capture content at events, launches, networking environments and in the office.
Identify and execute authority photo opportunities with key guests when appropriate.
Stay observant in rooms and spot opportunities moments before they’re lost.
Example:
If we enter a room and key operators or influencers are present, you already know who the priority for content is and when to step in.
Platform-Specific Editing & Strategy
• Edit content specifically for each platform, not one-size-fits-all.
• Understand how Instagram differs from TikTok, how LinkedIn differs from YouTube. • Adapt hooks, captions, formats and tone to suit each audience.
• Maintain Solo’s tone: confident, professional, informative, authentic.
• No gimmicky dances or low-quality trend chasing.
Example:
A reel for Instagram may focus on authority and positioning. TikTok may require a stronger hook and faster pacing. LinkedIn may require a sharper narrative and business angle. Same content. Different strategies.
Fast Execution
Capture, edit, and prepare content efficiently.
Be ready for quick approval and live posting when needed.
Example:
Capture a 45-second “inside the room” reel → edit upstairs → ready for approval within the hour. Event OperaDng Mindset
Help pre-plan content before entering events (who will be there, what we need to capture).
Integrate with diary planning to maximise opportunity.
Confidently and respectfully interrupt when a content opportunity is being missed.
Example:
If Jay is mid-conversation and the moment is right, you calmly step in and say: “Jay, 90 seconds for this shot.”
This role requires emotional maturity and composure in high-energy environments where alcohol may be present. You are there to operate, not to socialise.
Engagement & Relationship Building
Respond to every comment and like where appropriate.
Engage meaningfully — not robotic replies.
Build relationships with key people online.
Strengthening position through strategic interaction.
Social media is not just posting — it is relationship management. Data & Performance Review
Review performance weekly (engagement, reach, retention, growth).
Contribute to fortnightly trend discussions.
Help pivot monthly based on analytics — not guesswork.
Understand what moves the needle and double down on it.
Structure
Work within a clear content plan and help refine it.
Align output with business goals.
Maintain consistency and discipline.
Understanding all content and footage is the property of Solo.
Social access grows with trust and alignment.
Please send a CV and covering letter to express your interest in this vacancy.
Please send a CV and covering letter to express your interest in this vacancy.
Standards
Structure
Equipment
Ownership
Bonus
£5 per retail car sold (aligned with wider team structure).
If more hours are required, salary scales accordingly. Growth Path
Apprentice → Content Operator → Brand Lead (if alignment and performance are strong).
Potential long-term opportunity to expand into a paid media or content company.
Standards
Structure
Equipment
Ownership
Bonus
£5 per retail car sold (aligned with wider team structure).
If more hours are required, salary scales accordingly. Growth Path
Apprentice → Content Operator → Brand Lead (if alignment and performance are strong).
Potential long-term opportunity to expand into a paid media or content company.