Digital Marketing

(Multichannel Marketer)

Level 3

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Digital Marketing (Multichannel Marketer)

Level 3

No formal entry requirements

Level 3 Digital Marketer

This apprenticeship will typically last 17 months (including EPA).

Standard Overview

The Level 3 Multi-Channel Marketer Apprenticeship will enable your organisation to ensure a proactive marketing approach, driving meaningful connections with customers and achieving measurable results that contribute to your long-term success.

Digital marketers are crucial for boosting online visibility, engaging audiences, and implementing effective promotional strategies. They attract attendees and optimise campaigns using social media, SEO, and data analytics to enhance event reach and impact.

Standard Overview

The Level 3 Multi-Channel Marketer Apprenticeship will enable your organisation to ensure a proactive marketing approach, driving meaningful connections with customers and achieving measurable results that contribute to your long-term success.

No formal entry requirements

Level 3 Digital Marketer

This apprenticeship will typically last 17 months (including EPA).

Multi-Channel Marketer apprentices are trained in key areas such as:

Creating and implementing integrated marketing campaigns that resonate with target audiences.
Leveraging data analytics to assess campaign effectiveness and inform future marketing strategies.
Creating compelling content tailored for diverse platforms, from social media to email marketing.
Engaging customers through innovative outreach strategies that strengthen brand loyalty and drive sales.

Multi-Channel Marketer apprentices are suitable for organisations such as:

Event Management Companies
Retailers
Marketing Agencies
Corporate Marketing Teams
Nonprofits

Typical Responsibilities

Typical responsibilities for a Multi-Channel Marketer Apprentice could include but are not limited to:

Campaign Planning & Development
Content Creation
Market Research
Digital Marketing
Analytics & Reporting
Audience Engagement
Collaboration with Teams
Budget Management
Creative Problem Solving
Continuous Learning & Development

Multi-Channel Marketer apprentices are trained in key areas such as:

Creating and implementing integrated marketing campaigns that resonate with target audiences.
Leveraging data analytics to assess campaign effectiveness and inform future marketing strategies.
Creating compelling content tailored for diverse platforms, from social media to email marketing.
Engaging customers through innovative outreach strategies that strengthen brand loyalty and drive sales.

Multi-Channel Marketer apprentices are suitable for organisations such as:

Event Management Companies
Retailers
Marketing Agencies
Corporate Marketing Teams
Nonprofits

Typical Responsibilities

Typical responsibilities for a Multi-Channel Marketer Apprentice could include but are not limited to:

Campaign Planning & Development
Content Creation
Market Research
Digital Marketing
Analytics & Reporting
Audience Engagement
Collaboration with Teams
Budget Management
Creative Problem Solving
Continuous Learning & Development

Apprenticeships available nationally

100% pass rate. Every student, every time.

64.6% achievement rate. Our apprentices don’t just begin; they achieve success.

75% distinction rate. Excellence isn’t the goal; it’s the standard.

Apprenticeships available nationally

100% pass rate. Every student, every time.

64.6% achievement rate. Our apprentices don’t just begin; they achieve success.

75% distinction rate. Excellence isn’t the goal; it’s the standard.

Entry Requirements

There are no formal entry requirements for this qualification, but a keen interest in this field is essential. Applicants must be prepared for both shift work and travel.

Prior experience is not necessary, but useful and should be supported by a portfolio of evidence.

Knowledge, Skills and Behaviours

Knowledge and understanding

You will understand:

The strategic implications of the disruptive digital environment.
Natural/organic and paid marketing to increase the visibility and promotion of websites.
The leading marketing theorists and practitioners when managing and implementing brand equity, brand awareness and strategic brand management.
Professional bodies and their insights into emerging technologies, trends and themes within the digital marketing environment.
Customer insight, strategic relationships, acquisition and focus of customers, taking into account the customer experience and retention/loyalty.
How to foster business-to-business (B2B) marketing relationships through social media to launch products based on price and popularity.
The types of online and offline paid, owned and earned media, and how this works together.
Digital marketing regulatory requirements, data protection, compliance and ethics, both national and international.
The Digital Marketing environment for International marketing and multichannel marketing, for agencies as well as clients.
Stakeholder and customer requirements, commercial awareness and business improvement processes that are relevant to campaign management.
Digital graphic design, interface design, and authoring.
The user experience, and how to maximise engagement.
Segmentation, targeting and application of sales funnel, path to purchase, and customer attribution.
E-commerce and the importance of product descriptions, images, site layout and what makes a good online shopping experience.

Skills

Develop and critically apply the concepts, principles and theories of marketing relevant to the interdisciplinary topics of digital marketing.
Apply the 4 marketing principles (product, price, place, promotion) and considerations of the business/marketing campaign.
Write and create content for the different audiences, online channels and create clear ‘Calls to Action’ and user journeys.
Demonstrate how to promote and apply content marketing effectively through the appropriate media channels, relationship management systems and communication platforms to ensure brand and cultural awareness are maintained throughout marketing strategies.
Select a variety of appropriate research methodologies, platforms and technologies to synthesise information and apply to the organisation’s digital marketing strategies, drivers and customer behaviours.
Manage, plan, specify, lead and report on digital
marketing projects.
Manage and optimise key channels and content within a digital marketing plan.
Manage interfaces and the supply network of the organisation and customer by applying the appropriate E-commerce strategies and models available and whenever appropriate taking global engagements into account.
Apply a marketing mix/digital marketing mix to meet customer expectations.
Accurately observe, record and draw conclusions from all types statistical analysis of campaign performance, recognising inherent uncertainties and limitations with
financial and budgetary requirements to demonstrate Return on Investment (ROI).
Engage communities through email marketing and social media to stimulate and encourage communication through positive discussion and engagement.
Apply the appropriate tools for a data-led approach to analyse marketing information and platforms, data and social media and recognise what is actually important for insights and optimisation to provide solutions for marketing decisions.
Contribute to business, planning and marketing strategies to recognise and respond quickly to opportunities and customer requirements whilst embracing change.
Identify, recognise and understand internal and external business intelligence and factors that may impact future operations.
Interpret, communicate and brief internal or external stakeholders on digital business requirements.

Behaviours

Ability to communicate and actively listen at all levels.
Ability to work under pressure and unsupervised, and interact effectively within teams.
Consider the impact of work on others, especially where related to culture, diversity and equality.
Demonstrate business disciplines and compliance with procedures and principles to ensure work is of high quality and fit for purpose, with high attention to detail and the ability to work to deadlines.
Show integrity and respect for confidentiality and data security in work and personal situations.
Be enthusiastic and have a thorough and flexible approach to work and to personal development through CPD and lifelong learning.
Logical thinking and a creative approach to problem solving to systematically analyse and apply structured techniques to complex systems and situations.

Entry Requirements

There are no formal entry requirements for this qualification, but a keen interest in this field is essential. Applicants must be prepared for both shift work and travel.

Prior experience is not necessary, but useful and should be supported by a portfolio of evidence.

Knowledge, Skills and Behaviours

Knowledge and understanding

You will understand:

The strategic implications of the disruptive digital environment.
Natural/organic and paid marketing to increase the visibility and promotion of websites.
The leading marketing theorists and practitioners when managing and implementing brand equity, brand awareness and strategic brand management.
Professional bodies and their insights into emerging technologies, trends and themes within the digital marketing environment.
Customer insight, strategic relationships, acquisition and focus of customers, taking into account the customer experience and retention/loyalty.
How to foster business-to-business (B2B) marketing relationships through social media to launch products based on price and popularity.
The types of online and offline paid, owned and earned media, and how this works together.
Digital marketing regulatory requirements, data protection, compliance and ethics, both national and international.
The Digital Marketing environment for International marketing and multichannel marketing, for agencies as well as clients.
Stakeholder and customer requirements, commercial awareness and business improvement processes that are relevant to campaign management.
Digital graphic design, interface design, and authoring.
The user experience, and how to maximise engagement.
Segmentation, targeting and application of sales funnel, path to purchase, and customer attribution.
E-commerce and the importance of product descriptions, images, site layout and what makes a good online shopping experience.

Skills

Develop and critically apply the concepts, principles and theories of marketing relevant to the interdisciplinary topics of digital marketing.
Apply the 4 marketing principles (product, price, place, promotion) and considerations of the business/marketing campaign.
Write and create content for the different audiences, online channels and create clear ‘Calls to Action’ and user journeys.
Demonstrate how to promote and apply content marketing effectively through the appropriate media channels, relationship management systems and communication platforms to ensure brand and cultural awareness are maintained throughout marketing strategies.
Select a variety of appropriate research methodologies, platforms and technologies to synthesise information and apply to the organisation’s digital marketing strategies, drivers and customer behaviours.
Manage, plan, specify, lead and report on digital
marketing projects.
Manage and optimise key channels and content within a digital marketing plan.
Manage interfaces and the supply network of the organisation and customer by applying the appropriate E-commerce strategies and models available and whenever appropriate taking global engagements into account.
Apply a marketing mix/digital marketing mix to meet customer expectations.
Accurately observe, record and draw conclusions from all types statistical analysis of campaign performance, recognising inherent uncertainties and limitations with
financial and budgetary requirements to demonstrate Return on Investment (ROI).
Engage communities through email marketing and social media to stimulate and encourage communication through positive discussion and engagement.
Apply the appropriate tools for a data-led approach to analyse marketing information and platforms, data and social media and recognise what is actually important for insights and optimisation to provide solutions for marketing decisions.
Contribute to business, planning and marketing strategies to recognise and respond quickly to opportunities and customer requirements whilst embracing change.
Identify, recognise and understand internal and external business intelligence and factors that may impact future operations.
Interpret, communicate and brief internal or external stakeholders on digital business requirements.

Behaviours

Ability to communicate and actively listen at all levels.
Ability to work under pressure and unsupervised, and interact effectively within teams.
Consider the impact of work on others, especially where related to culture, diversity and equality.
Demonstrate business disciplines and compliance with procedures and principles to ensure work is of high quality and fit for purpose, with high attention to detail and the ability to work to deadlines.
Show integrity and respect for confidentiality and data security in work and personal situations.
Be enthusiastic and have a thorough and flexible approach to work and to personal development through CPD and lifelong learning.
Logical thinking and a creative approach to problem solving to systematically analyse and apply structured techniques to complex systems and situations.

Modules

Safe Working Practises
Electrical Fundamentals
Equipment Testing & Troubleshooting
Maintaining Equipment
Performance Spaces
Stage/Production Management Principles
Problem Solving
Lighting Equipment
Audio Equipment
Industry Awareness
Wellbeing
Programming and Operations
Storage and Logistics (Part 1)
Storage and Logistics (Part 2)

Technical Specifications – Lighting
Technical Specifications – Audio
LOLER
Automation
Scene Changes
Maintenance of Venue Systems
History of Theatre
Venue Budgeting
Production Design
Assemble and Configure Project Planning
Assemble and Configure Project – Execution

Modules

Apprentices will cover the following modules:

Intro to Digital Marketing
Understanding a marketing strategy
Project management
The customer
Content creation & marketing
Market research

Modules

Apprentices will cover the following modules:

Intro to digital marketing
Understanding a marketing strategy
Project management
The customer
Content creation & marketing
Market research
Policies & guidelines
Marketing & communications
Reporting
UX / UI
Professional development
Developing a marketing strategy

Employer Testimonials

PRG

"Access Industry consistently delivers an unparalleled level of excellence in their support for PRG's Live Event Technician Apprenticeship and Live Events Assistant Apprenticeship programs. Their bespoke service not only meets but exceeds our expectations, ensuring a seamless and enriching learning experience for our apprentices. Access Industry's commitment to personalised support and guidance sets the standard for exceptional partnership working in the realm of live event education."

NEC

“The combination of in-venue experience and regular training, provides our two Live Event Technician apprentices with plentiful opportunity to enhance the skills they’ve learnt in the classroom, on-the-job with our conventions team. It has been a pleasure to work with Access Creative College since 2022 and we look forward to supporting more students with their apprenticeships.”

4Wall

“Access Creative has supported us from the outset, they were committed to understanding the unique needs of our business and has been on hand at each stage of the onboarding process to answer any questions. Our apprentices have consistently demonstrated adaptability, teamwork skills and an eagerness to learn, and the curriculum provided by Access Creative has supported our apprenticeship team with the theory and knowledge necessary to thrive in our industry. It has been great to work collaboratively with Access Creative and we look forward to developing our relationship further in the future.”

Eclipse

“Our apprentice, though new to the industry, has made a positive impact on the team by demonstrating a strong willingness to learn, adaptability, and a proactive approach to tasks. Access Industry's (NCCI) apprenticeship programme is highly recommended for organisations seeking to develop skills in individuals with little or no prior experience. The program facilitates a seamless transition, allowing companies to play a vital role in shaping and enhancing the skills of apprentices, ensuring they contribute effectively to the relevant industry. ”

The Chameleon Agency

“Finding an apprentice through Access Industry has been a blessing for our agency. Not only was the process incredibly simple but the talent at Access is brilliant. It has been great working with them and having Amber as part of our team. She has developed brilliantly and is now working across internal and external projects of all sizes.”

Employer Testimonials

PRG

NEC

4Wall

Eclipse

The Chameleon Agency

Where do you see yourself?

This apprenticeship equips you with the skills to go onto:

Digital Marketing Assistant

Digital Marketing Assistant is a junior level role in which you will conduct market research, write content for your organisation’s social media accounts, and generally support the wider marketing team.

Digital Marketing Executive

A Digital Marketing Executive is responsible for the planning, development and implementation of an organisation’s digital marketing strategy. They may also train and manage junior roles.

Digital Marketing Coordinator

A Digital Marketing Coordinator creates content, analyzes marketing trends, manages email marketing and creates analytics reports for websites, emails and campaigns.

Social Media Executive

As the name states, a Social Media Executive’s bread and butter is social media. Keep up with the latest trends and platforms, try out new post types and focus your efforts on engagement.

Content Coordinator

As it sounds, the Content Coordinator role is focused on creating engaging content for a wide range of platforms.

Email Marketing Assistant

Email Marketing Assistants assist with an organisation’s email marketing using Email Marketing packages like Mailchimp. Write emails, build contact lists and analyse open rates and click through rates.

SEO Executive

This role is all about Search Engine Optimisation, the art of getting your website to the top of the search results page. A key role in any organisation, expect an intricate and interesting career.

Where do you see yourself?

This apprenticeship equips you with the skills to go onto:

Digital Marketing Assistant

Digital Marketing Executive

A Digital Marketing Executive is responsible for planning, development and implementation of an organisation’s digital marketing strategy. They may also train and manage junior roles.

Digital Marketing Coordinator

A Digital Marketing Coordinator creates content, analyzes marketing trends, manages email marketing and creates analytics reports for websites, emails and campaigns.

Social Media Executive

As the name states, a Social Media Executive’s bread and butter is social media. Keep up with the latest trends and platforms, try out new post types and focus your efforts on engagement.

Content Coordinator

As it sounds, the Content Coordinator role is focused on creating engaging content for a wide range of platforms.

Email Marketing Assistant

SEO Executive

This role is all about Search Engine Optimisation, the art of getting your website to the top of the search results page. A key role in any organisation, expect an intricate and interesting career.

Want to find out more?

Wondering how an apprenticeship can influence your future? If you’re considering career paths or seeking practical experience, we’re ready to assist you. Contact us today to discuss your choices and move closer to your ideal career!

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Want to find out more?

Book a chat

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Understanding the industry (terms & relationships)

Health and safety standards including: manual handling, work at height, provision and use of work equipment, construction (design and management), noise, first aid, working hours, electricity at work, fire & emergency procedures, accident reporting and Technical Standards for Places of Entertainment.
Security and control of equipment protocols.
Management structures within a venue, etiquette and culture, including communication protocols and interdependencies of departments.
Relevant industry bodies and their roles e.g. HSE, ABTT, BECTU principles of stage and production management.
Creative venue safety systems.
The history, styles, architecture, terminology and acoustics of creative venues.

Planning

The selection of the correct tools and equipment for tasks such as assembling scenic components and truss and rigging lighting, audio and video equipment.
Computer-aided design – viewing, extracting information and realising specifications from system designs e.g. stage plans, lighting plans and sound schematics.
Environmental and sustainability protocols e.g. correct disposal of different lamp types and electronic equipment, reduction in use of PVC products.
Approaches to problem solving – to achieve the creative team’s requirements within the appropriate venue or production’s resources.
Competently use safety and access equipment e.g. personal and fall protection equipment, ladders, access towers and tallescopes.
Assemble and configure structures and systems from component parts.

Production Processes, Performance & Maintenance

The agreed industry safe working procedure: e.g. The Code of Conduct for Get-ins, Fit-ups and Getouts.
Recognition of production design elements – scenic, lighting, audio and visual e.g. means of scenic construction: timber, metal and textile. The properties of electricity, fixed and temporary electrical systems; theory, practice and safety e.g. to enable portable appliance testing of relevant technical equipment.
The properties of mechanical and electromechanical systems e.g. to enable the assembly and monitoring of hydraulic systems for scenic effect.
Lifting operations; theory and practice e.g. to enable monitoring of a lifting operation in compliance with LOLER such as performer flying.
How to identify potential improvements to systems and procedures to better enable the realisation of the creative team’s vision for the production.
Housekeeping – keeping venue work and storage areas clean, tidy and free from the build-up of waste materials.

To be eligible, applicants must be aged 16 or over, living in England and not taking part in full-time education. If they are already employed, they can start an apprenticeship in their current job to help them progress to a higher level position.

Apprenticeships range from Level 2 to Level 7. The levels and their equivalent qualifications are listed below:

Level 2 = 4 GCSEs

Level 3 = 3 A Levels

Level 4 & 5 = Foundation degree and HNC/D

Level 6 = Bachelor’s Degree

Level 7 = Master’s Degree

Access Industry currently offers apprenticeships up to Level 4, but we continually update available apprenticeships to meet learner needs and industry trends.